Mar 27, 2020
In this guest interview, I had the opportunity to connect with Nick Wolny, a successful content marketer and freelance writer about how he pivoted from an education in classical music (he has two music degrees!) to his now successful content marketing business.
Nick believes strongly in putting what your passionate about out in the world and letting the work show for itself. Creating an online portfolio has allowed him to create a network for himself, where as he tells in the interview, has led to many job opportunities where he has never even had to apply first for the job!
Nick found himself in position where he loved learning about digital marketing and content creation – but not only did he love it, he was able to apply those strategies to lead businesses to a higher ROI.
Nick niched his consulting business by helping business owners discover new prospect opportunities through email and as they say the rest is history.
These two different types of writing are often confused one for
the other.
Copywriting is oriented to sales and the job of each sentence in
your copy is to get the reader to the next sentence. Content
writing on the other hand is educating people on why their problem
is a problem and why they should seek a solution.
Having two degrees in classical music, might seem to some to
have been a waste of time, but Nick attributes that to actually
making him a better writer because it gave him a writing system
that he can apply to each project:
1. Writing Fundamentals
2. Writing Repertoire
3. Write to Have Fun
Nick believes in the ladder approach to building your digital footprint and this strategy has led him be featured in Entrepreneur and other huge media publications.
Start with smaller guest posts and outreach and build upon each successful pitch that then will lead to bigger publications and opportunities. When approaching editors, Nick advises first building a relationship with them and then offering to help them. It’s also wise to think of each rejection as building your prospecting ‘muscle’, it is a numbers game and don’t take it too personally if an editor brushes off your pitch.
Lastly, Nick gives these two pieces of advice to new
writers:
1. Find your footing
2. Learn different types of writing
If you want to connect with Nick, find him at nickwolny.com or email him at Nick@nickwolny.com